How do you keep all your interests separate? Customers and clients can say which products they love (shoes, bottles of alcohol, furniture … you name it) and want to buy for themselves, and their friends can further the endorsement by pinning the pictures to their own boards. This visual aspect of the site is one reason why it’s captured the interest of so many businesses, from retailers to photographers and designers, who are using it as a portfolio or product catalog. You can easily post images from other websites to your Pinterest account using the “Pin it” task bar button, or you can just browse the Pinterest platform to discover, like, or “repin” content others have already posted.
Pinterest allows you to use visual assets like photos or infographics as a type of social currency in their own right - garnering likes and “repins,” the equivalent of shares or retweets - instead supplementing web pages, blog posts, or other text-based media. Content with images gets 94% more views than content without. This is certainly right on trend with social media’s continued emphasis on visual content. Unlike other photo sharing sites, the emphasis here is on the discovery and curation of other people’s content, not storing your own. Similar to Reddit or StumbleUpon, Pinterest is like a virtual bulletin or cork board that allows users to find and curate images and videos.
Need more? Check this out: Pinterest drives three times more web traffic to other sites than Google+, Twitter, LinkedIn, YouTube, Reddit, and StumbleUpon combined. Either way, people who use Pinterest are a passionate, addicted bunch who just love talking about the site. In the U.S., users are overwhelmingly female at 60%, but more men are joining the site – 40% as of 2016. Why? Well, among other reasons, Pinterest grew by 97% in 2016 and has 150 million monthly active users, making it one of the fastest growing social networks. This is a social network that’s actually worth paying attention to. New tools and platforms come and go rather quickly in the social media world, but the focus on Pinterest over the last five years is not unwarranted.
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